The actor took a photo of himself holding a sanitary napkin to his Twitter account. The film is directed by R Balki and produced by Twinkle Khanna under her home banner Mrs Funnybones Productions. The trend was popularized by Ice Bucket Challenge that took place amongst the Hollywood community and many big stars did the challenge. Twinkle Khanna had challenged her Mela co-star and he gladly accepted it.
Alia Bhatt posted a picture of herself holding a sanitary pad in her hand while hanging upside down in some sort of exercise format inside of the gym.
Posts from several celebrities such as Deepika Padukone, Shah Rukh Khan, Amitabh Bachchan, and Jacqueline Fernandez among others are pending. "Here I am challenging @SrBachchan, @iamsrk and @BeingSalmanKhan". He claims that he entered the toilet to grab a Sanitary pad from the vending machine to take part in the Padman Challenge.
The inspiration behind PadMan, Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-priced sanitary pads, initiated this #PadmanChallenge on social media.
With PadMan, Akshay and Twinkle wish to break the taboo about menstruation in the country and spread awareness about the importance of menstrual hygiene.
The challenge comes close on the heels of the release of "Pad Man", a film revolving around menstrual cycles.
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