"With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages". The company has highlighted few benefits about the application on its official blog. They can post on their profiles useful information such as the addresses of their physical stores, a link to their website, their email address as well as a description of their business.
The app will also feature messaging tools, and provide quick replies to frequently asked questions.
Also, to make the two WhatsApp accounts distinguishable, the company has kept the "phone handle" as the icon for a personal account, while the business profile will have large "B" as its symbol. There will also be the option of WhatsApp Web to send and receive messages with WhatsApp Business on the desktop. The app will roll out to other markets, including India, soon. In India, the app has not been listed on Google's Play Store. For those of you, who prefer WhatsApp for sending pictures and good morning messages, then the current version of the app is good enough.
WhatsApp has always been used as an unofficial communication platform for business users, an attractive proposition due to its ease of set up and end-to-end encryption, despite some missing enterprise features.
Business Accounts will be marked to let people know that they're talking to a business.
"WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way", the company said. Users will also have the control to block and report businesses if they find anything inappropriate.
WhatsApp confirmed that the new app version will remain free for the long term.
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