It should be pointed out that Samsung is making the distinction between smartphones shipped versus smartphones sold. It cited data from research firm GfK that tracks sales to end consumers to say Samsung had a 45 per cent value market share and 40 per cent volume market share in November a year ago. Overall, India's smartphone market grew by 6% with shipment reaching the 300 million milestone for the first time, Counterpoint said. "Multiple factors have contributed to Xiaomi's growth, but the key reason for its current success lies in the autonomy that it granted to its Indian unit, letting it run the business locally", Canalys Research Analyst Ishan Dutt said. Canalys' data does show growth for Samsung in the region. The research firms are evaluating various companies' market share in India on the basis of the number of handsets they have shipped into the market - as in the inventory sitting in the shelves.
For the full calendar year, however, Samsung still emerged on top with 24 percent of the market, Counterpoint Research said. People find Samsung boring nowadays as their budget phones have nothing much to offer compare to the Xiaomi devices. "We owe our undisputed leadership to the love and trust of millions of our consumers in the country". Chinese mobile phone brands have in total seized more than a half of the local smartphone market.
Xiaomi is now the top selling smartphone brand in India.
Commenting on the report, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said, "We are extremely pleased that we have been able to retain our position as the No 1 smartphone brand in the Indian market (including both online and offline markets) according to reports from Canalys and Counterpoint". Within a period of four years, the company has not only built a reputation for itself but also made way to the very top of the ranking-list.
Some sources also suggest that Reliance Jio and Xiaomi are looking to launch exclusive smartphones, which could prove to be another challenge for the incumbent telecom operators in the country. It is unclear if Xiaomi ended up achieving those goals. Devices such as Redmi Note 4 bring more value and features to the table than any of their rivals. A spokesperson from the South Korean company said that Samsung is leading the Indian market in all spheres. The company reports that that Samsung's Indian shipments rose 17% in Q4.
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