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Burger King releases ad to explain net neutrality

26 January 2018

Video: Known in Australia as Hungry Jacks, fast food franchise Burger King is taking shots at FCC Chairman Ajit Pai's decision to repeal net neutrality.

In the prank video released Wednesday, customers can pay $4.99 for slow burgers, $12.99 for faster service, or $25.99 for the fastest option.

In the advert, Burger King surprised customers with a selection of different prices for the same Whopper, mimicking the repeal of net neutrality. In it, the company tries to explain net neutrality with a gag exploring what "paid prioritization" might look like in a fast food restaurant.

According to Burger King, they believe "the Internet should be like the Whopper sandwich: the same for everyone".

"I felt like I was being taken advantage of in a sense", one said when interviewed afterwards. Near the end of the video, Burger King posted the link to Change.org/SavetheNet where viewers can sign a petition in support of the 2015 rules recently overturned. Customers were informed that their orders would be made at a slower "Mbps" (making burgers per second) unless they paid more.


Customers are told about the social experiment after they receive their food and say that Burger King opened their eyes to why net neutrality rules need to stay in place.

Enter, surprisingly, Burger King. "It's stupid, but true", another said.

Net neutrality can be a very complicated and confusing concept at times.

Amusing though the video is, it does an admirable job to cutting to the important parts of net neutrality: the unfairness and overt profiteering that can exist without healthy competition or rules preventing anti-consumer pricing policies.

This week, Montana became the first state to bar telecommunications companies from receiving state contracts if they interfere with internet traffic or favor higher-paying sites or apps. But despite the outcome of the vote, supporters of net neutrality believe the fight to save it is not yet over.

Burger King releases ad to explain net neutrality