The U.S. tech giant notified suppliers that it had chose to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China. Canalys, a real analytical company, published a report claiming that Apple's iPhone X was the world's #1 shipping smartphone for Q4, and it only began shipping in November, not a full quarter.
The tech giant told suppliers it would cut its production target for the phone to 20 million units, following slower-than-expected sales in the year-end holiday shopping period in Europe, the US and China, the Nikkei reported Monday.
Worse yet, lackluster sales could delay Apple's plans to bring OLED screens to future handsets.
The iPhone X features facial recognition and wireless charging, but it is widely regarded as lacking in groundbreaking new technologies compared with previous models. The report cites the phone's $1,000 price tag for why it has failed to catch on. The combined impact on suppliers that make the components for the iPhone X will run supposedly reach into the billions of dollars. It will start slowing production soon.
Pricing on this year's iPhone X would seem lower than what it was previously because of the iPhone X Plus possibly releasing, but that doesn't seem to be the case.
However, when BGR India reached out to Apple to know more about the same, we were told that the story is "highly speculative", and no further comment was shared.
Much has been said about Apple's lineup of smartphones for 2018.
The iPhone X Plus has been roaming around the rumor mills for quite some time now. Meanwhile, a DigiTimes report said that the company is gearing up for the release of not two, but four new next-generation iPhone models.
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