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Mixed results for Black Friday footfall

29 November 2017

As of Cyber Monday morning, Shopify says the biggest purchases were: 1,320,744 apparel items, 847,872 accessories, 521,939 housewares and 197,545 shoes.

"People think retail is a nightmare, but it's not", said Tracy Ferschweiler, a Wal-Mart market manager who oversees seven stores around NY and New Jersey. "For the second year in a row, conversion rates were higher on Thanksgiving than Black Friday, and mobile buying is continuing to rise", said Lucinda Duncalfe, CEO of Monetate.

Black Friday online sales were stronger than forecasted, but footfall slowed significantly over the weekend.

ShopperTrak was optimistic for the holiday shopping season, since there are four Saturdays in December before Christmas.

"Cyber Monday is also on track to become the biggest United States online shopping day ever, driven by mobile purchasing and the ease of payment services like Apple Pay", Business Insider reports.

"The million pound question on everyone's lips now is how will Christmas shopping fare in the wake of the Black Friday promotional campaigns".


Macy's overhauled its rewards program, aiming to keep consumers loyal regardless of whether they're online or off. Nearly all online purchases use a card of some sort, and a survey by creditcards.com this year showed that overall around three quarters of purchases involve either a debit or credit card, Interestingly, despite the emergence of digital wallets, that number is still increasing as cash usage dwindles. But this year, Black Friday is drinking Cyber Monday's milkshake, a new report has revealed: Black Friday's 2017 online sales passed up a record $5 billion, up 17 percent over last year. As of 10 a.m., sales had reached $840 million, a 17% increase from a year ago.

Survey data predicts more than 55 percent of consumers are expected to shop online this holiday season. She says she started holiday shopping on Black Friday, but she likes to go to the mall to shop.

The growing online shopping trend has forced the toy chain Toys R Us and apparel retailers True Religion, The Limited, Rue21 and Payless Shoe Source to file for bankruptcy in 2017.

At a Sears in upstate NY, a quiet store greeted 47-year-old Nadine Charles last Friday. "Now I can buy things in Wal-Mart-they are cheaper and last longer".

"I'd much rather do online", Boyd said.

Mixed results for Black Friday footfall